Comedian Michael McIntyre shows us a thing or two about usability for web forms and online shopping. Brilliant, and bang on the money.
This is why I hate eCommerce. Users have developed a completely unique mental model just for the process of checking out, which bears hardly any resemblance to walking into a shop and going to the till. Google Analytics have put together this genius video on if we had to go through the online checkout …
Why are you here? Quick poll: How many websites do you go to and do absolutely nothing on it? Time’s up. Not many? Websites are there for users to do something with it. Put simply, users come to your site with a motive: to get stuff done. Yet, I’ve seen many eye tracking reports from …