A eye-tracking study performed by the good people at Bunnyfoot recently showed that on average 18 per cent of drivers spend their time not watching at the road at all. While this may seem startling (and perhaps enough to prompt you to check your motor insurance and go with Direct Line, the people commissioning the …
Tobii have released a plugin which allows you to feed eye tracking data into Morae Recorder. The plugin allows eye tracking data to be overlayed over the captured video. If the press release is anything to go by, it sounds like the best of both worlds – combining gaze plots with the insights of behaviour …
Tobii Eye Trackers and Tobii Studio are a fantastic tool for performing eye tracking research and studies. Heatmaps and scan paths have become synonymous with what Tobii eye trackers output. But with the advent of cheaper built-in “assistive” eye trackers from Tobii, they will become more than just a research tool, and be more integral to a …
I’m loving the Tobii mobile device stand. It’s a little bit fidgety at times to configure, but it’s far more elegant than the DIY-looking iterations from before and it’s a fine example of Swedish precision metal construction. But the only major niggle I had about the stand is their adhesive strips they give you. Firstly, …
Why are you here? Quick poll: How many websites do you go to and do absolutely nothing on it? Time’s up. Not many? Websites are there for users to do something with it. Put simply, users come to your site with a motive: to get stuff done. Yet, I’ve seen many eye tracking reports from …