A eye-tracking study performed by the good people at Bunnyfoot recently showed that on average 18 per cent of drivers spend their time not watching at the road at all. While this may seem startling (and perhaps enough to prompt you to check your motor insurance and go with Direct Line, the people commissioning the …
Why are you here? Quick poll: How many websites do you go to and do absolutely nothing on it? Time’s up. Not many? Websites are there for users to do something with it. Put simply, users come to your site with a motive: to get stuff done. Yet, I’ve seen many eye tracking reports from …