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Home » Our Services » User Experience

User Experience

We believe good User Experience is more than simply designing a good user interface, giving the customers what they say they want, or providing a host of features. It’s about letting your customers use your site with the least fuss, and helping them achieve their goals effortlessly.

This means knowing your customers, your business, brand, marketing strategy and technology infrastructure; and apply our experience and best practice to develop a truly seamless service to your users.

User Testing

Through our user testing methodology (both Think Aloud and Eye Tracking), we can understand how users react and understand your site, and develop a customer journey which is based on objective insight. We can quantitatively measure improvements to your site or campaign to help you quantify your Return on Investment.

Empirical Research

We can get under the hood of your site analytics to understand what your customer are doing, what they’re not doing, and see where they get stuck.  Additionally, we interview key stakeholders and users to compile insights into user behaviour.

Requirements Capture

Working closely with your team and key stakeholders, we can help define what your business is, what you need to show to customers and what they would want to see on your site. This is the basis from ongoing specification and information architecture.

Customer Journey

Once we know your business goals, infrastructure and technology and your customers, we can then define the journey your users can take to help them achieve their task and goals effortlessly.

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Interested in Usability?

For more info or to have a chat contact us or fill out the form below.

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Contact Us

If you have any questions or wish to discuss how Eye Tracking and Usability can help you, feel free to contact Dan directly on:

+44 (0) 7841 392 385

info*emotioninsight.com

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Testers Wanted

We are always on the lookout for users to test our sites. Get in touch if you would like to test websites and get paid for your time.

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