We believe good User Experience is more than simply designing a good user interface, giving the customers what they say they want, or providing a host of features. It’s about letting your customers use your site with the least fuss, and helping them achieve their goals effortlessly.
This means knowing your customers, your business, brand, marketing strategy and technology infrastructure; and apply our experience and best practice to develop a truly seamless service to your users.
Through our user testing methodology (both Think Aloud and Eye Tracking), we can understand how users react and understand your site, and develop a customer journey which is based on objective insight. We can quantitatively measure improvements to your site or campaign to help you quantify your Return on Investment.
We can get under the hood of your site analytics to understand what your customer are doing, what they’re not doing, and see where they get stuck. Additionally, we interview key stakeholders and users to compile insights into user behaviour.
Working closely with your team and key stakeholders, we can help define what your business is, what you need to show to customers and what they would want to see on your site. This is the basis from ongoing specification and information architecture.
Once we know your business goals, infrastructure and technology and your customers, we can then define the journey your users can take to help them achieve their task and goals effortlessly.