Keeping the user central to any web site is key to the success of your campaign. It sounds obvious, but many business fall into the trap of cramming as many products and services on their website and just hope that customers find them.
In addition to our empirical services, Emotion Insight can provide you support and documentation for a project to help your business develop key decisions based on your users.
We develop the site’s information architecture to help visitors achieve their goals quickly and easily. This can be quite a challenge especially when your organisation has different departments generating content. Through our empirical research and analytics, we can develop the site structure and customer journey which is objectively based and ensures your customers convert.
Wireframing and Prototyping
Getting the layout and flow of your customer’s experience right is paramount. We successfully developed industry-standard wireframes and prototype to allows us to focus purely on getting an effective user interface and customer journey without creative or branding getting in the way. This can be an iterative process which can empower your creative team in creating a user-centred design for your project.
Functional Specification & Systems Integration
Developing a successful website isn’t just putting together a good user interface. It’s also making sure your all parts of your marketing, IT, infrastructure and technology are put together in a seamless fashion to your customer. Emotion Insight can act as the bridge between marketing and technology to give your customers a consistent user experience.