Emotion Insight specialises in Eye Tracking usability and analysis which allow you to climb inside users’ heads to see your website, banners or advertising through their eyes. We let you see where they look, how they react, what they pay most attention to, and importantly, what they miss.
More than meets the eye
Compared to other types of usability studies that we also do, eye tracking allows us to analyse what users are actually doing, rather than what they say they are doing. This results in more objective and quantifiable insights into your users, rather than a list of cool features a user may want. By giving control back to the user gives a much more natural environment, and as such gives more natural results.
We make technology accessible for marketing
While Eye Tracking was traditionally for the reserve of academics, high-end retail, Emotion Insight offers more flexible and cost-effective solutions which are specifically suited in helping marketing departments. We help you squeeze the most out of your budget and campaigns, and making customer experience easier and more efficient.
Through analysing how users behave and react, we have made users’ experiences less frustrating, easier and quicker to complete, and maximise conversions and performance in an objective fashion. As a result, this allows you to spend budget surgically, which measurably reduces CPA and improves customer satisfaction.
Our eye tracking gives you clearer understanding
Eye-tracking enables us to understand more than simple clicks and pauses throughout the user journey. Finer points about what draws attention and why are learned. By studying what people look at don’t look at, more detailed insights are found about how the user works their way through the website.
We identify key behaviour cues which influence a customer reaction such as:
- Exhaustive review – where people continually stare at areas that seem useful but are not.
- Selective disregard – where users ignore/tune out of areas at given times
- Miscues – areas which erroneously call attention and “trick” users.