Getting to know you. How we helped Marie Curie understand its users and stakeholders.
The UK’s leader in palliative cancer support, Marie Curie Cancer Care needed a new web strategy to support a surge of growth since its inception in 1988. While they knew they needed to do more online, they didn’t know how and didn’t have a full understanding of their users.
Research, analysis and Information Architecture
Interactions and motives between users and system
To get a clear picture of their user goals and business requirements, we carried out our research and interviewed over 120 employees, stakeholders and customers across the UK, and analysed the existing web and IT systems.
Through developing the answers we needed from the research, we got a vivid picture of the business needs for the charity to continue their success. From this we developed a key set of personas which represented key users of the system. We set about developing the site Information Architecture, user journeys and specified technical and system integration requirements.
We wrapped everything up with a requirements specification that told Marie Curie exactly what they needed to do to continue and grow their success.
Marie Curie Cancer Care
Develop a new Information Architecture and Requirements Capture for Marie Curie’s web site, based on the needs of users and stakeholders nation-wide.
Tools and methods
Requirements capture and stakeholder interviews, Persona development and Information Architecture.
A requirements specification that told Marie Curie what the needed to do to grow their success.