Emotion Insight
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  • Flexible Eye Tracking Solutions

    Effective eye tracking solutions and analysis that provide real insight and help you understand your customers, improving conversion and reducing CPA.

    Flexible Eye Tracking Solutions
  • User Experience

    Understand how your customers really experience your site through empirical study.

    User Experience
  • Designing engaging content

    From wireframing through to the end build, by designing the site to be engaging makes customers more comfortable and more likely to convert.

    Designing engaging content
  • Keeping It Simple

    Making a branch-centric application for Principality easy for end customers to use was a challenge. We made the application accessible to end users, while complying with FSA and W3C accessibility guidelines.

    Keeping It Simple
  • User-Centred Design

    Passionate about user-centered design, we optimise the customer journey through Information Architecture and Prototyping.

    User-Centred Design

Create smarter marketing campaigns by understanding your users

Emotion Insight enables you to get a better understanding of your users by measuring what your customers look at and engage with.

By providing effective, agile and cost-effective Eye Tracking and User Experience solutions to user-savvy business and agencies, we help you squeeze the most out of marketing campaigns with surgical precision.

Eye Tracking & Usability

With our specialist eye tracking technology, we can analyse exactly what your users are looking at. With our proven usability methods we can get into their minds and objectively work out how we can get the most out of your campaign. Our user experience specialists can develop a truly user-centred design: IA, wireframes, prototypes and specifications based on real, empirical research.

Usability Services

What we’ve done

  • Marie Curie Cancer Care
    Marie Curie Cancer Care
    Featured Case Study »

Case Studies

What we offer

Eye Tracking

Eye Tracking

With our flexible and mobile eye tracking studies, we can provide truly valuable insight into how your customers engage with your content. Our effective study methodology we can measure how we can improve your customers’ experience and maximise your conversions and performance objectively. Read more »

User Experience

User Experience

Through our best-practice heuristics and solid experience in usability, we can help you achieve your business goals and deliver a more efficient and effective customer experience. With Expert Reviews, we can identify and prioritise usability improvements with short term wins and work in improvements in your longer term plan. Read more »

User Centred Design

User-centred Design

We’re passionate about keeping the user central to any design. We implement usability outcomes and best practice to optimise the customer journey through Information Architecture, Wireframing and Prototyping. Read more »

Accessibility Services

Accessibility

We offer a pragmatic approach to ensure that as many people as possible can enjoy your site. By tailoring your site to be user-friendly with people with disability, they will by nature pass any Accessibility compliance requirements.Read more »

Latest Articles

  • Tobii release eye tracking plugin for Morae
    Tobii release eye tracking plugin for Morae

    Tobii have released a plugin which allows you to feed eye tracking data into Mor...

  • Online Checkout – In Real Life
    Online Checkout – In Real Life

      This is why I hate eCommerce. Users have developed a completely unique me...

  • Using the new Tobii Eye Tracker SDK 3.0
    Using the new Tobii Eye Tracker SDK 3.0

    Tobii Eye Trackers and Tobii Studio are a fantastic tool for performing eye trac...

  • Handy Tip: Detachable phone mount for Tobii Mobile Device Stand
    Handy Tip: Detachable phone mount for Tobii Mobile Device Stand

    I’m loving the Tobii mobile device stand. It’s a little bit fidgety ...

  • Why context is important in Eye Tracking studies
    Why context is important in Eye Tracking studies

    Why are you here? Quick poll: How many websites do you go to and do absolutely n...

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Contact Us

If you have any questions or wish to discuss how Eye Tracking and Usability can help you, feel free to contact Dan directly on:

+44 (0) 7841 392 385

info*emotioninsight.com

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Testers Wanted

We are always on the lookout for users to test our sites. Get in touch if you would like to test websites and get paid for your time.

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© Emotion Insight Ltd - Eye Tracking Usability services. Registered in England No: 7647041